Sunrise Medical has unveiled seven new products, designed to revolutionise mobility solutions at its exclusive Elite Dealer Launch Event.

 

Hosted at Warwickshire Walton Hall Hotel & Spa, the event featured the latest mobility solutions from Sunrise Medical’s Magic Mobility, Empulse, Sterling and Quickie brands, with over 100 prescribers attending from 40 Elite retailers from across the UK.

 

The biggest announcement of the day was the launch of the flagship all-terrain Magic XT4, 12 years on from the Magic X8 launch – still one of the most popular all-terrain powered wheelchairs on the market. The new XT4 model features a revamped design with sleek lines and incorporates a new patented suspension system, designed to always keep all four wheels on the ground for extra stability. Its precise Servo steering system provides pinpoint steering accuracy, even in the roughest of terrains, making the new model the best in its class, while a 115ah battery provides an increased range of up to 38 kilometres. Thanks to these added features, the Magic XT4 can tackle even the most extreme environments, including sand, mud, gravel and snow.

 

Two new lightweight power assists, the Empulse M90 and the Empulse R90, were unveiled on the day.

 

The Empulse M90 is the lightest wheel add-on on the market. With no extra component or wires, and a removable joystick, and just 5.1kilo per wheel lifting weight, the complete package is up to 40% lighter than similar products.

 

Meanwhile, the new Empulse R90, a push assist, is the ideal option for users looking for a power boost that fits seamlessly with their manual wheelchair. Thanks to its removable battery and V-lock attachment system, it is easy to use, and the lightest power assist on the market, complete with a host of built-in safety features.  An innovative, actuator-controlled drive wheel completely lifts the wheel off the ground when not in use, and its centre spin design provides minimal resistance when turning for best-in-class control and manoeuvrability.

 

Finally, the Sterling S800 by Scoozy, announced earlier this year and presented at Naidex in March 2025, was also showcased at the event. Its modern, bike-style design and compact dimensions, combined with its all-terrain power and large 18-inch wheels, makes it a premium option for both everyday and off-road mobility. 

 

Following product presentations, retailers were given the opportunity to put both the Sterling S800 by Scoozy and Magic XT4 to the test on an off-road track at Warwick Adventure Sports, going up steep hills and over rough ground.

 

Lee Ratican, National Sales Manager at Sunrise Medical, said: “The Elite Dealer Launch is one of the biggest events of the year for us, and this one was truly special.

 

“We’re always wanting to drive innovation and push the boundaries of what mobility products can do. It was fantastic to finally be able to unveil these new products, which have been in development for several years.

 

“Officially launching the Magic XT4 was a definite highlight of the day. It’s been a few years since we last launched a new outdoor power chair in the UK, so the anticipation was palpable – and feedback from both retailers and test users has been fantastic so far. A lot of research has gone into the model, so it was great to see our guests put it to the test on an off-road track too.”

 

For more information on the new Magic XT4, go to sunrisemedical.com/power-wheelchairs/magic-mobility/4x4-all-terrain/xt4

For more information on power assists, including the Empulse M90 and R90, please visit sunrisemedical.com/power-assist/empulse/add-on-devices

For more information on Sterling S800 by Scoozy, go to sunrisemedical.co.uk/mobility-scooters/sterling/mobility-scooters/sterling-s800-by-scoozy